METACOMMERCE Russia, IT company
Request:
Launch of international business direction
Launch of international business direction
Solution:
Development of marketing and product strategy; Implementation in Europe, CIS
Development of marketing and product strategy; Implementation in Europe, CIS
through partnerships and formation of regulations for the commercial department team
Result:
Increase in customer base by 5 times, revenue growth by 4 times, reaching the level of working
with the largest companies:
X5 Retail Group (Perekrestok, Pyaterochka and Chizhik), M-Video, Sber, Ozon, DNS, NLMK,
Yandex, Vkusvill, Verny, Johnson&Johnson, VinLab, Miratorg, Vimpelcom and many others.
SYMPHONY EYC UK, Consulting company
Request:
Increase sales volume from current customers
Increase sales volume from current customers
Solution:
Audit of the current sales system and support of regular customers; Identification of
Audit of the current sales system and support of regular customers; Identification of
growth areas and development of an action plan to improve the quality of work of the project
team; Development of partnership relations with the largest FMCG sector clients in Russia;
Development of pricing policy for Symphony EYC in Russia.
Result:
Attracted additional budget from FMCG clients in the amount of 37 million rubles;
Attracted additional budget from FMCG clients in the amount of 37 million rubles;
Implemented a standard of work (SLA) with customers and prescribed the rules and standards
for service delivery; Implemented a system of periodic feedback from customers based on
online surveys, showing a high level of effectiveness in identifying and preventing risks of losing
customers and reducing contract value;
ELEXNET Russia Telecommunications
Request:
Bringing the company out of crisis at the Start Up stage
Solution:
Signing cooperation agreements with four major mobile operators to launch
Signing cooperation agreements with four major mobile operators to launch
transactions in the direction of mobile commerce, Signing new cooperation agreements with
major federal payment aggregators and direct contracts with service providers in the B2C
market;
Result:
Achieving annual turnover in the direction of mobile commerce and from launching new
Achieving annual turnover in the direction of mobile commerce and from launching new
services in 54 million dollars: Signed contracts and built long-term partnership relations with all
key players in the mobile commerce market, including Beeline, Megafon, MTS and Tele-2.
After signing direct contracts, the company became a leading processing operator for the largest
telecom operators in the country; Implemented a project to collect payments from cellular
operators’ sites and gaming sites through Elexnet processing, as well as a project to place
Elexnet payment services on the Bank Russian Standard website; Signed contracts with
Megafon, MTS and Beeline on implementation of “Autopayment” service from Elexnet electronic
wallet, as well as from bank cards partners Company.
Increase annual operating income department by 2.1 million dollars due to classic payment
methods in a falling market: Implemented a business process batch connection trade-service
enterprises through integrators with significant reduction operating costs. Signed contracts for
integration with major payment systems: RAPIDA, Bank PLATINA, A3 , PSKB , SOBINBANK ;
Implemented a project to collect payments through terminals at evacuation parking lots capital ,
jointly with Department transport Moscow City Hall ; Implementation commercial approach to
concluding contracts processing payments in favor trade-service enterprises from individuals;
Smart Checkout HCM, Russia IT company
Request:
Launch Start-up and develop two business directions
Solution:
Analysis of the retail market in Russia, formation of development strategy for the
Analysis of the retail market in Russia, formation of development strategy for the
direction, segmentation of industry players and identification of business needs of customers,
signing contracts with TOP-10 product retail chains in Russia, generation of new projects to
increase the audience of the advertising channel, optimization of business processes for
implementation of advertising campaigns in retail
Result:
Self-sufficiency and operational profit start-up: Victory in the tender in Dixy Group
Self-sufficiency and operational profit start-up: Victory in the tender in Dixy Group
(Victoria supermarkets). Integration into the federal system Smart Checkout, equipping all
supermarkets with software and hardware complex. Project valuation more than 2 million dollars
in the first year and more than $500K annually.
Attraction of one of the largest global suppliers-Proctor&Gamble to conduct the first large-scale advertising campaign in Magnit hypermarkets
Attraction of one of the largest global suppliers-Proctor&Gamble to conduct the first large-scale advertising campaign in Magnit hypermarkets
with a budget of more than $ 250 0 Victory HCM in the tender of the largest retail chain of
electronics in Russia – M-Video for the supply of solutions for accounting and management of
working time with a project valuation in $1.5 million. per year;
Established partnership with
vendors: IBM, SAP, Oracle, Microsoft, WebSoft. Increase advertising traffic from 3 to 50+ million
people: Successfully signed an agreement with two largest Russian retailers: “Magnit” (format
“Hypermarkets”) and X5 Retail Group (supermarkets “Perekrestok”) (9 million people traffic per
month); Signed contracts with the largest coupon platform in Russia – “Biglion” and with the
largest at that time loyalty system in Russia – “Svyaznoy Club” (39 million people traffic)
NISSAN Japan Cars
Request:
Comprehensive development of marketing and entry into
Comprehensive development of marketing and entry into
international markets
Solution:
Identification of promising directions of the company’s activity;
Identification of promising directions of the company’s activity;
Formation of a complex of activities aimed at using all the opportunities of the market;
Identification of promising directions of sales of products; Development of marketing strategy
and policy of the company; Formation of packages of services of the company aimed at its
development; Formation of a new trade policy;
Result:
Expansion of geography of activity;
Creation of a branch network; Conclusion of exclusive contracts with: Emirates Express (UAE)
Kings-Infiniti (USA) Nissan Motor Co. (Oman) Nissan Motor Co. (India) Renault-Samsung
Motors (S. Korea) Internet platform exist.ru Internet platform autodoc.ru Genser (Russia) Major-
Auto (Russia) AutoSpecialCenter (Russia) Pelican Auto (Russia)
Love & Heart Academy France, Online school
Request: Launching Start Up
Done: Development of product policy; Development of pricing
policy; Development of Brandbook and visual design of social networks; Development of media plan for promotion.
Result: Creation of corporate identity and social networks, organic growth of
audience due to visual design and content marketing, holding a free webinar and selling 10
personal consultations from scratch in three months.
MediaCom Russia
Request: Development of content projects from scratch (digital, cross-media).
Solution: Establishing and building strategic partnership relations with large clients (Coca-Cola,
MARS, GSK, PSA, Xiaomi, Glenmark, Reebok, Cartier, Sony) for development and
implementation of promo campaigns and special projects using innovative digital tools.
Result: Launched more than 20 national promo campaigns with a total budget of 300 thousand
US dollars for MARS, Coca-Cola, Xiaomi, Reebok, Sony. Growth of key business indicators by
1.5 times in 2-3 quarters of 2021 Increase by 12% the share of annual revenue from the client
MARS with an innovative promo tool. Awards: Effie Awards-2021 ceremony for the winners’
cases MediaCom.
Result: Creation of a strategic network with more than 80 partners in 20 markets in Europe,
Middle East and Africa to execute the content acquisition plan for Geoservices. Launching
products in 60 new regions (+19 in CIS, +17 in Europe, +12 in Middle East, +7 in Israel, +5 in
Africa) with a growth in MAU Yandex.Maps by +20 million as a result. Partnership with more
than 20 municipal transport companies in CIS that currently provide operational data on public
transport routes in relevant cities (for mobile app Yandex.Transport).
Launching a digital
advertising campaign with one of the largest news agencies in CIS with 1 million viewers per
day. Launching Yandex.Autoconcierge in partnership with ALFRED (leading autoconcierge
service in CIS)
Yandex Russia Search network
Request: Digital strategy for entering the CIS market new directions of business Yandex.Maps,
Yandex.Taxi, Yandex.Autoconcierge and Yandex.Transport
Solution: Pilot launch of new software for collecting geodata on urban and road infrastructure in
21 countries, consultation on bills and amendments to laws such as the federal law on open
data, the bill on self-employed citizens (for taxi service), the bill on unmanned vehicles, creation
of a strategic network. Partner marketing, digital advertising, development of add-ons to
services
Establishing and maintaining strategic partnership with CIS market leaders
(World Class, Pyaterochka, Pharmacy 36.6) with a 3-fold increase in revenue (+170k$) as a
result of one year work (distribution of advertising banners in apps).
Data on Transport, Metro,
Maps services launched with app audience over 2 million people. Conducting marketing
campaigns with municipalities in sources “Search”, “News”, “Maps” led to an increase in loyalty
of local audience by 89%. Integration of Yandex API into municipal resources and systems
within the framework of “Smart City” projects. Growth of audience for search and news services
in Kazakhstan and Uzbekistan by 90 percent.
Tverskaya Residence, Russia Hotel chain
Request:
Comprehensive solution (Content + SMM + Target) + Media
Comprehensive solution (Content + SMM + Target) + Media
Solution:
Creating a concept for a photo shoot, attracting 5 bloggers, creating a content plan,
Creating a concept for a photo shoot, attracting 5 bloggers, creating a content plan,
placing content with bloggers, running Instagram for six months
Result:
Increase in the number of subscribers from 115 to 7100, increase in the number of
Increase in the number of subscribers from 115 to 7100, increase in the number of
bookings by 30%
LikeLikeOrganic, Japan Cosmetics
Request: Targeted advertising on three platforms + Taplink setup
Solution: Creating a concept for an advertising creative, selecting settings for each social
network, placing ads, boosting the advertising cabinet, linking taplink with product cards on the
online store website
Result: Successful moderation of a product of special specificity (medicine requiring a license),
increasing coverage by 30 percent, ready taplink with online
SolutionsHI, Spain Hotel
Request: SMM Facebook, Instagram and Twitter
Solution: Conducting an in-depth market research and competitive analysis for existing and
potential customers in the hospitality industry, developing full marketing plans and strategies for
branches in Spain and Georgia, selecting settings for each social network, placing ads, boosting
the advertising cabinet and organic traffic
Result: Growth of the audience on the page on the social network Instagram 109%
EMK Hollywood, USA Cosmetics
Request: Comprehensive solution (Content + Media)
Solution: Creating a concept for a photo shoot, attracting 5 bloggers, conducting a photo shoot,
placing content with bloggers
Result: Successful launch of the 24Gold line
Urban Decay, USA
Cosmetics
Request: Comprehensive solution (Content + Media)
Solution: Creating a concept for a photo shoot, attracting 5 bloggers, conducting a photo shoot,
placing content with bloggers
Result: Successful launch of the Naked line
MBFW, Russia Fashion show event
Request: Filling the halls of designer shows (Bella Potemkina, Alexander Rogov, Igor Gulyaev)
Solution: Creating an excursion tour, attracting 15 bloggers, creating a contest with raffle
invitations, placing content with bloggers, viral marketing
Result: Increased hall occupancy by guests by 90 percent at each show, hype from designer
shows posted for free in 10 media (Woman.ru, Super.ru, Fashion NEWS and others)
CPM Moscow , Russia Exhibition
Request : Coverage of the event in the press
Solution : Preparation of an article , preparation of photo materials , publication in 10 online
publications
Result : 1 000 000 people reach in print and online publications
CPM Moscow , Russia
Exhibition
Request : Coverage of the event in the press
Solution : Preparation of an article , preparation of photo materials , publication in 10 online
publications
Result : 1 000 000 people reach in print and online publications
FOREO, France Cosmetics
Request: Work with influencers
Solution: Analysis of target audience, selection of bloggers, negotiations and approval of
technical specifications, Copywriting scripts for branded and advertising content, including key
messages with CTA, administration of advertising publications, reporting
Result: Increase in subscribers by 24% in 5 months
Skolkovo Foundation, RussiaBusiness School
Request: PR support
Solution: A PR strategy was developed and implemented: organize events, participate in exhibitions, launch local events and master classes for the clusters of information technologies and energy efficiency technologies of the Skolkovo Foundation in Moscow, Nizhny Novgorod, Kaliningrad, Astrakhan and others (total 50+), write press releases for the media, agency partners and internal use of Skolkovo
Result: Established partnership relations with more than 100 new residents of Skolkovo, organized 30 media events of the Foundation, as a result of which the brand awareness of Skolkovo increased by 35%, more than 100 written press releases, coverage at events: Startup Village 3 000 people , Startup Village 6 000 people, Startup Village 10 000 people, coverage at exhibitions DLD Tel Aviv (Tel Aviv, Israel) 10 000 people, CeBIT and Hannover Messe (both – Hannover, Germany) 15 000 people, SLUSH and SLUSH (both – Helsinki, Finland) 10 000 people.
KONE , RussiaIndustrial equipment, machinery, machines and components
Request: Corporate style
Solution: Development of brand philosophy and values for employees, creation of corporate
style, presentation of dress code and etiquette rules for employees
Result: Uniting 500 employees with one idea, increasing work efficiency by 40 percent,
presentation with corporate PR on 50 pages.
Bosch und Siemens BSH Hausgeräte GmbH, Germany, Household appliances
Request:
Branding BTL event
Branding BTL event
Solution:
Creating design, organizing contest on POSM: stands, booklets, catalogs, promotional
Creating design, organizing contest on POSM: stands, booklets, catalogs, promotional
and souvenir products
Result:
Working with M-Video, Eldorado MediaMarkt on the Russian market
Working with M-Video, Eldorado MediaMarkt on the Russian market
Magnum Ice Cream SpainIce cream
Request:
Branding
Solution:
Researching idea developing key visual element
Result:
Created presentation with visual concept vector files for each element.
Green Heart Germany Charitable organization
Request:
Branding
Branding
Solution:
Creating logo describing philosophy choosing color palette creating presentation with
Creating logo describing philosophy choosing color palette creating presentation with
10 branding elements transferring rights to use
Result:
Created presentation with mission philosophy and visual concept of company attracting
Created presentation with mission philosophy and visual concept of company attracting
attention to problem vector files for each element submission of information brought customer
investment.
SEVERIN DEVELOPMENT Russia Engineering company
Request: Digital marketing SEVERIN and SIGNAL development of application
Solution: Development and implementation of a comprehensive internet marketing strategy to
attract targeted traffic to the website and through the mobile application creation and
management of web-sites of the company (incl. content management structure improvements)
SEO SEM SMM context e-mail development of social networks from “0” (FB Instagram) creation
of IT product (mobile application providing remote (online) control and management of
construction process for customer
Result: Sales growth increased by 30% traffic growth by 50%
lead growth by 45% optimization of marketing budget by 25%
Swansea Women in Business UKBusiness communityRequest: Targeted advertising in
Facebook Instagram Solution: Market analysis content creation event schedule management
and administration of content publication with settings of advertising cabinets Result: Increase in
number of requests for events by 80%
EMAAR, UAE Real estate developer
Request:
Lead generation for the purchase of investment property from a foreign audience
Solution: Setting up contextual advertising, calling customers, inviting to a meeting
\
Result: Selling 10 apartments in 3 months
Swansea Women in Business UKBusiness community
Request:
Targeted advertising in
Targeted advertising in
Facebook Instagram
Solution: Market analysis content creation event schedule management
and administration of content publication with settings of advertising cabinets
Result: Increase in number of requests for events by 80%
Gazpromneft Gas station
Request:
Viral marketing reflecting covid conditions.
Viral marketing reflecting covid conditions.
Solution:
Use of social networks and several PR integrations.
Use of social networks and several PR integrations.
The campaign started with an integration into YouTube show “What happened next?”. The
video shot in the style of post-apocalyptic movies reminded about the need to follow
precautions. Content for social networks in which a group of people with disabilities goes in
search of a place with pre-covid conditions – green lands among the desert. On the way they
stop at the customer’s gas stations represented by oases where everyone has equal
opportunities.A series of short stories in podcast format about how technologies can change our
reality in a few decades.
Result: 30 000 000 – total reach. +37 893 – growth of subscribers to Gazpromneft gas stations
accounts. +398% – growth in engagement in content. +19% – growth in positive mentions of the
brand.Awards:Tagline Awards 2021 Best campaign in auto / moto (gold).
BLUEFIN Sushi restaurant premium class
Request: Advertising shooting for several social networks
Solution: Food shooting design of creatives retouching
Result: Placement on franchise website in social networks use in advertising materials
Eger, Russia Electric scooters
Request: Creating a media plan
Solution:
Marketing research, situational analysis, marketing strategy for the year with the selection of bloggers
Result: 5 pages of strategy, attracting 15,000,000 active users per year through its implementation.
Sony Corporation, Russia Transnational electronic corporation
Request: Information about consumers
Solution: Marketing research of the target audience (focus groups, surveys, polls, control and
analysis of research)
Result: 5 pages of presentation with answers to research questions
SPECIAL PROJECTS
FormFamily , France Charitable organization
Request: Coverage of a socially important problem – teenage suicide
Solution:
Several focus groups were collected to establish the idea , funds were raised to implement the first event , a symbol ( branding element ) of the association was created, an info-reason was created and organized with additional exposure
Result: The symbol of the association was the Blue Rose. The event with an info-reason was organized at the rose festival in Grasse. The idea of the exposition was colored “thorns” on colorless (white) roses, reflecting the emphasis of parents on the shortcomings of adolescents, instead of noticing (coloring ) “flowers”.
The emphasis of the environment on shortcoming is one of the most common causes of teenage suicide. Collected 1000 euros to support the association, more than 10000 people read the idea exposition, 180 people agreed to leave contact details for conducting a preventive test, attracted the attention of the mayor of the city and received a personal invitation to participate in subsequent city events with allocation separate stand
Moscow Longevity , Russia Charity Festival
Request: Coverage of a socially important problem – low standard of living of pensioners.
Solution : Creating and organizing an info-reason, shooting and editing a video, viral marketing in social networks Instagram, VK, Odnoklassniki, My World
Result: An event in the city center with brightly dressed pensioners who danced and invited other pensioners to join , entailed the idea of the Italian way of life, where life only begins after 60. The dancers told interested pensioners about charitable events where they could get free education, new acquaintances and social assistance. The video with dancing pensioners scored more than 5,000,000 reposts in all social network. Site visits increased, and pensioners who joined the next events amounted to 100,000 people. Change one life, Russia Charitable foundation
Change one life , Russia Charitable foundation
Request: Develop an advertising campaign to help orphans
Solution: The face recognition technology is at the heart of it. By uploading your photo to the site, the user can see children from orphanages with similar facial features
Result: Increasing interest in the adoption of orphans
Award : Cannes Lions ( Innovation ) Gold
Dislife , Russia News site for people with disabilities
Request: Social experiment, attracting attention to a petition to tighten the punishment for illegal parking in places for people with disabilities.
Solution: Creating a video in which a hologram of a disabled sign began to talk to the driver when he tried to park on a disabled sign without the right. The experiment was carried out in the largest shopping and business centers of the capital , including the largest in Europe TC “Aviapark “
Result: Illegal parking was reduced by 30 percent. The video found a response not only in
Russia, but also around the world
Award: Cannes Lioms ( Promo & Activation ) Silver
