• Reebok and sexist posters. In 2019, the sports clothing brand launched an advertising
campaign #notinanyframes, in which famous athletes urged women to switch from the needle of
male approval to the male face. Such a slogan caused a storm of indignation in social networks
and was seen as an insult to men and women. The advertisement was removed and the brand
apologized to the public
• H&M on the wave of racism. In 2018, the Swedish clothing brand published a photo of a black
boy in a green hoodie with the inscription «The coolest monkey in the jungle». This led to
accusations of racism and discrimination, as well as protests and boycotts of H&M stores in
different countries.
• Sexual subtext of Vilnius tourism advertising. In 2018, the capital of Lithuania launched an
advertising campaign under the slogan «Vilnius — the G spot of Europe». The posters showed a
girl lying on a map of Europe and pointing her finger at Vilnius. Such an association with the
erogenous zone of a woman caused dissatisfaction among local residents and politicians who
believed that it degraded the dignity of the city and the country. The advertisement was banned
from showing on the streets, but continued to spread on the internet
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